Podcast

GEO Know How Academy

Note: This podcast is in German.

Commissioned by Claneo, I contribute to the GEO Know How Academy: A podcast all about Generative Engine Optimization (GEO). Together with Magdalena Mues, Martin Grahl and Matthaeus Michalik, we cover the optimization of content for AI-based search systems such as ChatGPT, Perplexity and Google AI Overviews – from theoretical foundations and study analyses to hands-on tool demos and interviews with industry experts.

#askOMR / #askAndre / OMR Education

Primarily in German, with some English episodes.

In the format #askAndre (formerly #askOMR) by Online Marketing Rockstars, I answer your questions every Monday as the podcast host. True to the motto "Ask Me Anything", you can ask me all your questions about digital marketing. Helping me answer your questions are Kai Rieke and Erik Siekmann.

In mid-2020, #askOMR evolved into the umbrella format OMR Education – featuring four formats: #askAndre, OMR Report, Think with Tarek and Deep Dives.

OMReport

The OMReport, which I founded, was my first online marketing podcast – an interview format where I conducted conversations with industry experts at conferences and events. There are over 70 episodes in German and English, featuring guests such as Matt Cutts (Google), Rand Fishkin (Moz), Aleyda Solis and many more.

I also continue to be active in various other podcasts.