Talks in Germany
In Germany, I have had the opportunity to give well over 100 talks in different formats at various events. Here's a list of just a few.2024

Spryker Excite
eCommerce SEO Strategies in the Era of AI and LLMs
12. September

K5
Effective SEO and Content Marketing in E-Commerce – Strategies for the Era of LLMs and AI.
26. June

Hubspot
The future of content marketing.
20. June
2022

OMR Festival 2022
#askAndre Live Podcast with Erik Siekmann and Rolf Hermann.
18. May

OMKB
Digital Marketing Fireside Chat and Q&A
05. April
2019

EO Online Marketing Day
Digital marketing: past, present & future
15. November
2018

K5
eCommerce SEO quo vadis?! What works, what doesn’t, and where there’s still much to be discovered.
4. July


re:publica 18
Digital Marketing Trends 2020
4. May

Native Ads Camp
Strategy and Best Practice: How to optimally combine native advertising with content marketing
19. April

OMR Side Event von Digital ForwordX
Omnipresent Search: The new world of voice interaction, intelligent assistants and intelligent speakers
22. March

CMCX
Content Marketing and Native Advertising: an amazing combination for successfully creating and distributing content
7. March

CMCX
Priorities for combining SEO and content marketing
6. March

Sistrix
How SEO adapts itself and changes within (performance-)marketing-mix)
22. February
2017

So geht Hotel Heute
“Successful SEO and content marketing in the travel and hotel industry for increased sales and better branding“, Hamburg
12. July

Online Marketing Camp of Hamburg Media School
“Introduction to Online and Search Marketing”, Hamburg
28. June

K5 Future Retail Conference
“Future-proof SEO and content marketing for eCommerce merchants in a mobile world”, Berlin
22. June

OPI Forum Europe
“Pull Communication – The paradigm shift in online communication”, Berlin
15. June

HSMA Festival “Best Practice Cases
„How tourism companies can improve their branding and SEO with content marketing”, Rust
21./22. May

OMfinCon
“Content marketing in the financial industry”, Berlin
11. May

TheFamily
“SEO and content marketing for start-ups”, Berlin
25. April

DHL eCommerce Day
“Future-proof content marketing and search engine optimization for online retailers”, Berlin/Hamburg
28./29. March

CMCX
“How to use exciting B2B content marketing to turn a seemingly confused, intangible service like hosting into the right international rock star”, München
7./8. March

Online Marketing Rockstars
“Search and Content Marketing in a GAFA (=Google Amazon Facebook Apple) World”, Hamburg
2./3. March
2016

OM Camp
“Introduction to search engine optimization”, Hamburg
16. November

Praxistage Strategisches Content Marketing
“SEO and Content Marketing – The synergetic dream team of communication”, Düsseldorf
27./28. October

Content Marketing World
“ROI oriented content marketing”, Frankfurt am Main
18. October

OnlineMarketing Camp
“SEO introduction”, Hamburg
21. September

IHK Online Marketing Day
“Really good content! The link and the accelerator of performance marketing”, Frankfurt am Main
5. July

WHU Campus for Marketing
“Search and content marketing in online marketing mix – pull is the new push”, Düsseldorf
30. June

Co-Reach
“Search and content marketing: Contradiction or dream wedding?”, Nürnberg
29. June

CMCX
“Adios SEO? – These SEO measures are necessary to get the most out of content marketing”, München
2. March

Internet Marketing World
“More customers and sales for your money – trends and tips for efficient performance marketing”, München
1. March

Online Marketing Rockstars
“SEO – the times change you – SEO Trends for 2106”, Hamburg
25./26. February
2015

eTailment
“Online sellers, who only sell online, may bid farewell to low-cost search engine traffic in the future.”, Frankfurt am Main
11. November


Dmexco
Panel “Integration of Search and Content Marketing Strategies „and presentation“ International and Multilingual Search Engine and App Store Optimization: Strategies, Pitfalls and Case Studies”, Köln
16./17. September

ibi eCommerce Day
“How and why it makes sense to start a new online retailer”, Berlin
2. July

Performance Marketing Insights
“First SEO steps and achievements of an international love brand”, Berlin
23./24. June

Online Marketing Rockstars
Masterclass at the expo, and panel at the conference „Masters of Search“ with Marcus Tandler, Mike King and Kris Jones, Hamburg
26./27. February
2014

ibi eCommerce Day
„How and why it makes sense to start a new online retailer”, Berlin
30. September

Dmexco
“SEO and Quality – Contradiction or Compatibility?“, Köln
10./11. September

Zanox Expert Day Finance
“SEO 2014 – Whats going on? Which big changes are foreseeable?”, Berlin
10. April

bvh 2.014 (Ecommerce-Connection)
Conference for interactive sales and commerce („SEO for online retailers – today and in the future”), Hamburg
2./3. April

Affiliate Tactixx
Panels “Start-ups in Affiliate- and Online Marketing Areas” and “Search Marketing Update”, München
25./26. February
2013

KarlsCore
„Idea Generation for Start-ups”, Berlin
23. August

Axel Springer Plug’n’Play
“Performance Marketing and SEO for Start-ups”, Berlin
27. May

AFS Akademie
„tbd.“, Berlin
25. May

Affiliate Tactixx
”Which SEO strategies remain Affiliates in 2013 „with Maik Metzen“
München
19. March

Start-up Camp
„SEO für Startups“, Berlin
14. March

Online Marketing Rockstars
„Sustainable SEO strategies for 2013++“, Hamburg
22. February

Online Marketing Camp @ Axel Springer
„SEO Introduction and Site Clinic“, Berlin
6. February
2012

Hub:Raum – Deutsche Telekom Incubator
„Onpage SEO & Offpage SEO“, Berlin
11.-12. December
Hub:Raum – Deutsche Telekom Inkubator
„Onpage SEO & Offpage SEO“, Berlin
11.-12. December

European Trade Congress
„Search Marketing 2013“, Berlin
19.-20. November

FailCon Berlin
„Caught in a Living Death?“, Berlin
15. November

AFS Akademie
„Introduction to Keyword Research“, Berlin
3. November

Axel Springer Online Marketing Camp
Half-day workshop „Introduction to Search Engine Optimization“, Berlin
31. October

e-Food Congress
„What e-food concepts can be learnt from successful online trading in luxury foods“, Wiesbaden
24. October

Expert at the SEOktoberfest
„Title can not be disclosed due to confidentiality“, München
27. September

In Praxi LLL
„Digital Strategies – Practical seminar on online and mobile marketing“, Düsseldorf
22. September

Online Marketing Forum
„SEO Site Clinic“, Düsseldorf
6.-7. September

Creditreform Day of the Open Door
„The Future of Online Marketing in the Search Area“, Berlin
23. August

Handelshochschule Leipzig
Handelshochschule Leipzig („Introduction to Search Engine Marketing“ with Maik Metzen), Leipzig
29. June

eOnline Business Summit
Online Business Summit („International link marketing“), Hamburg
11. June

Deutscher Online-Handelskongress
„Social Search“, Frankfurt am Main
8.-9. May

Good School – Digital School Days
„Performance Marketing“, Berlin
5. May

Good School – Camp Digital
„Online Marketing Basics“, Hamburg
13. April

VDMA Work Group „Young Entrepreneurs“
„Introduction to Online Marketing & Search Engine Optimization“, Birkenwerder
5. April

SMX München – 2 Sessions
Google Survior Tips: „How to survive Panda & Co. without damage“ & „Google understand: What you should have learned from the last 20 Google patents“, München
28. March

Affiliate Tactixx
„Moderation of Merchant-Oriented Talks“, München
27. March

Online Stammtisch München
„Old School SEO is Dead – SEO Trends 2012“, München
26. March



2011

KoNet – Cooperation network for business start-ups at Koblenzer Hochschulen (Konet.info)
„Start-up funding through venture capital & business angels“, Koblenz
26. November

UdK – University of Art Berlin Alumni-Event of the Masters & Diploma Program Leadership in Digital Communication
„How does the social graph change search and search engine marketing?“, Berlin
21. October


Online Marketing Forum
„SEO Clinic“, Hamburg
8.-9. September


DHL Talks
„Cross-Border eCommerce“, Schweinfurt
30. June

TRG Online Business Summit
„ROI from Search Engine Optimization (SEO)“, Hamburg
6. June


Lokales Online Marketing Berlin Brandenburg (lombb.de)
„Opportunities and risks for regional and local providers through search engine optimization (SEO)“, Berlin
19. April

Mini Seedcamp Berlin
„SEO & Online Marketing Coach“, Berlin
14. April


SMX
„Show me the Links“ with Sepita Ansari, München
5.-6. April

Entrepreneur Day
„Strategic SEO decisions“, Tegernsee
30. March

Startup Camp
„Startup experiences (almost) uncensored“, Berlin
18.-20. March


Munich Venture Summit
„Life Stages of a Start-up“, München
12. February
2010

Sole Organizer of the First OMCap – Online Marketing Capital
Networking event with over 300 guests, Berlin
15. December

SES / Search Engine Strategies
„Universal & Blended Search: Challenges and Opportunities“, Berlin
24. November

Holtzbrinck Internet Summit
„SEO & Linkbaits“, Berlin
14. October

Hochschule RheinMain, Study Course Media Management
Full-Day Seminar „Introduction to Search Engine Optimisation“, Wiesbaden
28. June

A4U Expo Europe
„SEO Update – What’s happening in the Market and Where Should Your Focus Be?“ Together with Johannes Beus, Marcus Tandler and Jonas Weber, München
19. May



IJK HMT (Institute for Journalism und Communications Research – Universität Hannover)
„Foundation of Growth Companies on the Internet“, Hannover
7. January
2009


Affiliate Tactixx
„Affiliate vs. Merchant – What affiliates should talk about with their merchants but never dared to ask“, München
16. June



DDA Study Course Online Marketing Specialist
Full-Day Seminar „Foundations of Affiliate Marketing“, Frankfurt
13. March

2008

121 Watt
Full-Day Seminar „Affiliate Marketing for Advanced Students“, München
19. November

121 Watt
Full-Day Seminar „Affiliate Marketing for Advanced Students“, München
8. October

International E-Commerce Congress
„Real-Time Online Marketing Controlling“, Wiesbaden
19.-20. June

Affiliate Tactixx
München
2. June
Libri e-Commerce Day
Bad-Hersfeld
24. April
2007
Werbung 2.0
Wiesbaden
07. November

Barcamp, Köln
Start-Up Funding Through Business Angels, Köln
19. August


Barcamp
Frankfurt
21. April
Marketing Online Congress
München
27. February
Social Web Forum
Dresden
06. February
2006

Webmontag
Frankfurt
19. June