2026
AI for Business – Meetup at idealo
GEO – How to be visible on Generative Engines
April 23
2025
Rheinwerk Conference – SEO for AI – More Visibility in ChatGPT & Co.
GEO in Digital Marketing – Strengths, Weaknesses and Implications
26. Nov
Online Marketing Finance Conference
The transformative power of AI and LLMs in online and affiliate marketing
22. May
Freenet Digital Partner Day
SEO strategies in the times of AIs& LLMs
05. May
2024
Spryker Excite
eCommerce SEO Strategies in the Era of AI and LLMs
12. September
K5
Effective SEO and Content Marketing in E-Commerce – Strategies for the Era of LLMs and AI.
26. June
Hubspot
The future of content marketing.
20. June
2022
OMR Festival 2022
#askAndre Live Podcast with Erik Siekmann and Rolf Hermann.
18. May
OMKB
Digital Marketing Fireside Chat and Q&A
05. April
2019
EO Online Marketing Day
Digital marketing: past, present & future
15. November
2018
K5
eCommerce SEO quo vadis?! What works, what doesn’t, and where there’s still much to be discovered.
4. July
CPX Performance Marketing Gipfel
24. May
re:publica 18
Digital Marketing Trends 2020
Native Ads Camp
Strategy and Best Practice: How to optimally combine native advertising with content marketing
19. April
OMR Side Event von Digital ForwordX
Omnipresent Search: The new world of voice interaction, intelligent assistants and intelligent speakers
22. March
CMCX
Content Marketing and Native Advertising: an amazing combination for successfully creating and distributing content
7. March
CMCX
Priorities for combining SEO and content marketing
6. March
Sistrix
22. February
2017
So geht Hotel Heute
“Successful SEO and content marketing in the travel and hotel industry for increased sales and better branding“, Hamburg
12. July
Online Marketing Camp of Hamburg Media School
“Introduction to Online and Search Marketing”, Hamburg
28. June
K5 Future Retail Conference
“Future-proof SEO and content marketing for eCommerce merchants in a mobile world”, Berlin
22. June
OPI Forum Europe
“Pull Communication – The paradigm shift in online communication”, Berlin
15. June
HSMA Festival “Best Practice Cases
„How tourism companies can improve their branding and SEO with content marketing”, Rust
21./22. May
OMfinCon
“Content marketing in the financial industry”, Berlin
11. May
TheFamily
“SEO and content marketing for start-ups”, Berlin
25. April
DHL eCommerce Day
“Future-proof content marketing and search engine optimization for online retailers”, Berlin/Hamburg
28./29. March
CMCX
“How to use exciting B2B content marketing to turn a seemingly confused, intangible service like hosting into the right international rock star”, München
7./8. March
Online Marketing Rockstars
“Search and Content Marketing in a GAFA (=Google Amazon Facebook Apple) World”, Hamburg
2016
OM Camp
“Introduction to search engine optimization”, Hamburg
16. November
Praxistage Strategisches Content Marketing
“SEO and Content Marketing – The synergetic dream team of communication”, Düsseldorf
27./28. October
Content Marketing World
“ROI oriented content marketing”, Frankfurt am Main
18. October
OnlineMarketing Camp
“SEO introduction”, Hamburg
21. September
IHK Online Marketing Day
“Really good content! The link and the accelerator of performance marketing”, Frankfurt am Main
5. July
WHU Campus for Marketing
“Search and content marketing in online marketing mix – pull is the new push”, Düsseldorf
30. June
Co-Reach
“Search and content marketing: Contradiction or dream wedding?”, Nürnberg
29. June
CMCX
“Adios SEO? – These SEO measures are necessary to get the most out of content marketing”, München
2. March
Internet Marketing World
“More customers and sales for your money – trends and tips for efficient performance marketing”, München
1. March
Online Marketing Rockstars
“SEO – the times change you – SEO Trends for 2106”, Hamburg
25./26. February
2015
eTailment
“Online sellers, who only sell online, may bid farewell to low-cost search engine traffic in the future.”, Frankfurt am Main
11. November
Dmexco
Panel “Integration of Search and Content Marketing Strategies „and presentation“ International and Multilingual Search Engine and App Store Optimization: Strategies, Pitfalls and Case Studies”, Köln
16./17. September
ibi eCommerce Day
“How and why it makes sense to start a new online retailer”, Berlin
2. July
Performance Marketing Insights
“First SEO steps and achievements of an international love brand”, Berlin
23./24. June
Online Marketing Rockstars
Masterclass at the expo, and panel at the conference „Masters of Search“ with Marcus Tandler, Mike King and Kris Jones, Hamburg
26./27. February
2014
ibi eCommerce Day
„How and why it makes sense to start a new online retailer”, Berlin
30. September
Dmexco
“SEO and Quality – Contradiction or Compatibility?“, Köln
10./11. September
Zanox Expert Day Finance
“SEO 2014 – Whats going on? Which big changes are foreseeable?”, Berlin
10. April
bvh 2.014 (Ecommerce-Connection)
Conference for interactive sales and commerce („SEO for online retailers – today and in the future”), Hamburg
2./3. April
Affiliate Tactixx
Panels “Start-ups in Affiliate- and Online Marketing Areas” and “Search Marketing Update”, München
25./26. February
2013
KarlsCore
„Idea Generation for Start-ups”, Berlin
23. August
Axel Springer Plug’n’Play
“Performance Marketing and SEO for Start-ups”, Berlin
27. May
AFS Akademie
„tbd.“, Berlin
25. May
Affiliate Tactixx
Start-up Camp
„SEO für Startups“, Berlin
14. March
Online Marketing Rockstars
„Sustainable SEO strategies for 2013++“, Hamburg
22. February
Online Marketing Camp @ Axel Springer
„SEO Introduction and Site Clinic“, Berlin
6. February
2012
Hub:Raum – Deutsche Telekom Incubator
„Onpage SEO & Offpage SEO“, Berlin
11.-12. December
Hub:Raum – Deutsche Telekom Inkubator
„Onpage SEO & Offpage SEO“, Berlin
European Trade Congress
„Search Marketing 2013“, Berlin
19.-20. November
FailCon Berlin
„Caught in a Living Death?“, Berlin
15. November
AFS Akademie
„Introduction to Keyword Research“, Berlin
3. November
Axel Springer Online Marketing Camp
Half-day workshop „Introduction to Search Engine Optimization“, Berlin
31. October
e-Food Congress
„What e-food concepts can be learnt from successful online trading in luxury foods“, Wiesbaden
24. October
Expert at the SEOktoberfest
„Title can not be disclosed due to confidentiality“, München
27. September
In Praxi LLL
„Digital Strategies – Practical seminar on online and mobile marketing“, Düsseldorf
22. September
Domainvermarkter Forum
„SEO Site Clinic”, Düsseldorf
6.-7. September
Creditreform Day of the Open Door
„The Future of Online Marketing in the Search Area“, Berlin
23. August
Handelshochschule Leipzig
Handelshochschule Leipzig („Introduction to Search Engine Marketing“ with Maik Metzen), Leipzig
29. June
Online Business Summit
Online Business Summit („International link marketing“), Hamburg
11. June
Deutscher Online-Handelskongress
„Social Search“, Frankfurt am Main
8.-9. May
Good School – Digital School Days
„Performance Marketing“, Berlin
5. May
Good School – Camp Digital
„Online Marketing Basics“, Hamburg
13. April
VDMA Work Group „Young Entrepreneurs“
„Introduction to Online Marketing & Search Engine Optimization“, Birkenwerder
5. April
SMX München – 2 Sessions
Google Survior Tips: „How to survive Panda & Co. without damage“ & „Google understand: What you should have learned from the last 20 Google patents“, München
28. March
Affiliate Tactixx
„Moderation of Merchant-Oriented Talks“, München
27. March
Online Stammtisch München
„Old School SEO is Dead – SEO Trends 2012“, München
26. March
Startup Camp Berlin
„Interior View of the Living Dead“, Berlin
17. March
SEO Campixx
„Tips for Expectant Book Authors“, Müggelsee
10.-11. March
E-Commerce-FORUM for CeBIT Webciety
„Optimizing for the Social Search“, Hannover
6. March
2011
KoNet – Cooperation network for business start-ups at Koblenzer Hochschulen (Konet.info)
„Start-up funding through venture capital & business angels“, Koblenz
26. November
UdK – University of Art Berlin Alumni-Event of the Masters & Diploma Program Leadership in Digital Communication
„How does the social graph change search and search engine marketing?“, Berlin
21. October
Experte beim SEOktoberfest
Expert at SEOktoberfest, München
20.-22. September
Domainvermarkter Forum
„SEO Clinic”, Hamburg
8.-9. September
Hochschule Darmstadt
„Advanced Link Marketing“, Darmstadt
8. July
DHL Talks
„Cross-Border eCommerce“, Schweinfurt
30. June
TRG Online Business Summit
„ROI from Search Engine Optimization (SEO)“, Hamburg
6. June
In Praxi Regionalkreis Berlin
„Workshop Introduction to Online Marketing“, Berlin
26. May
Lokales Online Marketing Berlin Brandenburg (lombb.de)
„Opportunities and risks for regional and local providers through search engine optimization (SEO)“, Berlin
19. April
Mini Seedcamp Berlin
„SEO & Online Marketing Coach“, Berlin
14. April
Affiliate Tactixx
„Affiliate vs. Merchant – Problem to Avoid!“, München
12.-13. April
SMX
5.-6. April
Entrepreneur Day
„Strategic SEO decisions“, Tegernsee
30. March
Startup Camp
„Startup experiences (almost) uncensored“, Berlin
18.-20. March
SEO Campixx
„Blackhat SEO and how to protect against it“
12.-13. March
Munich Venture Summit
„Life Stages of a Start-up“, München
12. February
2010
Sole Organizer of the First OMCap – Online Marketing Capital
Networking event with over 300 guests, Berlin
15. December
SES / Search Engine Strategies
„Universal & Blended Search: Challenges and Opportunities“, Berlin
24. November
Holtzbrinck Internet Summit
„SEO & Linkbaits“, Berlin
14. October
Hochschule RheinMain, Study Course Media Management
Full-Day Seminar „Introduction to Search Engine Optimisation“, Wiesbaden
28. June
A4U Expo Europe
„SEO Update – What’s happening in the Market and Where Should Your Focus Be?“ Together with Johannes Beus, Marcus Tandler and Jonas Weber, München
19. May
Affiliate Tactixx
„Affiliate Marketing Trends 2010“, München
13. April
SEO Campixx
„SEO Images – the Next Level“, Berlin
13. March
IJK HMT (Institute for Journalism und Communications Research – Universität Hannover)
„Foundation of Growth Companies on the Internet“, Hannover
7. January
2009
SES / Search Engine Strategies
„Universal Search“, Berlin
25. November
Affiliate Tactixx
„Affiliate vs. Merchant – What affiliates should talk about with their merchants but never dared to ask“, München
16. June
121 Watt
Full-Day Seminar „Affiliate Marketing for Advanced Students“, München
15. June
FH Darmstadt
„SEO for Google Images Search and Images in Google Universal Search“, Darmstadt
8. May
Second Kölner SEO Forum
„Introduction to Online Marketing“, Köln
20. April
DDA Study Course Online Marketing Specialist
Full-Day Seminar „Foundations of Affiliate Marketing“, Frankfurt
13. March
SEO Campixx
„SEO for Google Images Search and Images in Google Universal Search“, Berlin
8. March
2008
121 Watt
Full-Day Seminar „Affiliate Marketing for Advanced Students“, München
19. November
121 Watt
Full-Day Seminar „Affiliate Marketing for Advanced Students“, München
8. October
International E-Commerce Congress
„Real-Time Online Marketing Controlling“, Wiesbaden
19.-20. June
Affiliate Tactixx
München
Libri e-Commerce Day
Bad-Hersfeld
24. April
2007
Werbung 2.0
Wiesbaden
Barcamp, Köln
Start-Up Funding Through Business Angels, Köln
19. August
Webmontag
Düsseldorf
Barcamp
Frankfurt
Marketing Online Congress
München
27. February
Social Web Forum
Dresden
2006
Webmontag
Frankfurt